Internal Events Branding
Two internal events, two visual systems, designed to celebrate people and bring teams together.
Category:
Event Branding · Presentation Design · Print Production
My Role:
Visual Designer and Event Brand Designer
Designing for the people behind the brand
This project brings together two internal employee events: Cohesion at Gainsight and Converge at GTM Buddy.A colorful, carnival-inspired experience for Gainsight’s annual employee event.
Each event had its own purpose and visual style, but both needed to create an exciting and connected experience across the stage, venue, presentations, print, and employee gifts.
Cohesion at Gainsight
A colorful, carnival-inspired experience for Gainsight’s annual employee event.
I joined the Gainsight design team shortly before Cohesion and immediately began working on the event.
I helped create LED screen visuals, keynote presentations, standees, banners, stickers, swag kits, and other event collateral. The carnival theme brought color, energy, and a sense of celebration across the venue.
Converge at GTM Buddy
A celebration of achievement, gratitude, and the team behind the milestone.
I proposed the name Converge and developed the event identity around thanking employees and celebrating a shared achievement.
The work included the logo, presentations, standees, a Buddy-themed photo booth, water bottles, swag items, and apparel concepts.
The outcome
Both events used design to make employees feel connected, appreciated, and part of something memorable.
