Gainsight Product and Web Experiences
Making complex SaaS products feel clearer, more human, and easier to understand.
Category:
UI/UX · Web Design · Product Storytelling
My Role:
Visual Designer and UI Designer
Making the product feel human
I worked on several Gainsight product pages, including experiences for Customer Success and Product Experience.
The challenge was presenting a feature-rich platform without making it feel overly technical. We developed a collage-style visual language that combined people, product screens, data, and redesigned interface elements.
This approach reflected Gainsight’s human-first brand and values, especially Childlike Joy and Shoshin, while keeping the product story clear and credible.
Human-first product storytelling
A collage system that brought people and product interfaces into one connected experience.
I redesigned selected feature interfaces and extracted key elements such as widgets, charts, feedback panels, metrics, and workflows.
These UI elements were combined with expressive human photography to explain what the product enabled, not simply what the interface looked like.
The result was a more approachable product experience that connected complex capabilities with recognizable customer needs and outcomes.
Beyond the product pages
Exploring how Gainsight’s wider website could evolve without losing its personality.
I also designed a reusable customer-story page and explored ideas for a broader Gainsight website evolution as AI became more prominent.
The concepts included homepage directions, hero sections, multi-product tabs, testimonials, customer stories, product sections, and calls to action.
The goal was to create a cleaner and more modern experience while preserving the warmth, color, and human-first character that made Gainsight distinctive.
The outcome
The work helped translate complex product capabilities into visual stories that felt clear, joyful, and approachable.
By combining redesigned UI, human imagery, and modular web sections, the product became easier to understand without losing the personality of the Gainsight brand.
Project highlights
Product pages across Customer Success and Product Experience
Redesigned feature interfaces and visual product storytelling
Human and product collage system
Reusable customer-story page design
Homepage and website evolution concepts
Multi-product navigation and content explorations
