Gainsight Pulse 2023 Event Branding
Building a colorful, space-inspired event world across stage, digital, motion, print, and environmental experiences.
Category:
Event Branding · Illustration · Motion · Print Production
My Role:
Visual Designer, Event Branding Team
Building a new world for Gainsight’s flagship event
Pulse is Gainsight’s annual customer success conference, bringing together industry leaders, customers, speakers, and product experts across its US and European editions.
For Pulse 2023, I worked as part of Gainsight’s design team to create an event identity that felt playful, energetic, and different from traditional corporate conference branding.
The space and alien-inspired theme gave us the freedom to build an illustrated world filled with characters, rockets, planets, vibrant gradients, and imaginative environments. I played a key role in developing and extending this visual language across the complete event experience.
Creating the Pulse universe
A playful visual system designed to make every touchpoint feel part of the same world.
The visual language combined colorful gradients, illustrated characters, bold typography, space environments, and playful messaging. Together, these elements created a distinctive identity that felt energetic, optimistic, and memorable.
The system needed to remain recognizable across very different formats, from large keynote screens and venue graphics to social posts, badges, agendas, and laptop stickers.
We developed flexible compositions and reusable visual elements that could be resized and adapted without losing the personality of the event. This helped the team maintain a consistent experience across Pulse and Pulse Europe.
Designing every touchpoint
From keynote stages to laptop stickers, the identity remained consistent at every scale.
I worked across keynote presentations, speaker announcements, marketing campaigns, agendas, event signage, badges, print collateral, merchandise, laptop stickers, videos, animations, and the Pulse website built in Webflow.
The keynote presentation was designed across multiple screen dimensions and included animated sequences that brought the illustrated world to life. Motion helped create energy between sessions and added a strong visual impact for the live audience.
The same design language continued across the venue, digital campaigns, speaker content, and attendee materials. This allowed participants to experience one connected Pulse world before, during, and after the event.
The outcome
The final identity transformed Pulse into a vibrant and immersive event experience. The illustrations, animations, environmental graphics, digital campaigns, and physical collateral worked together to create a strong sense of energy and excitement.
Our work helped the event stand apart from conventional corporate conferences and created memorable moments across the stage, venue, website, and attendee experience.
Impact highlights
Cohesive branding across digital, physical, and live experiences
A distinctive visual world built around the space theme
Stronger consistency across Pulse and Pulse Europe
Animated keynote presentations that added audience impact
Scalable assets adapted across multiple formats and dimensions
A memorable attendee experience across every event touchpoint
