B2B SaaS Digital Campaigns
Designing distinct campaign systems for two SaaS brands, from playful product storytelling to focused revenue narratives.
Category:
Campaign Design · Social Media · Paid Ads · Product Marketing
My Role:
Visual Designer and Campaign Designer
Two brands, two ways to communicate
This collection brings together digital campaigns created for Gainsight and GTM Buddy across LinkedIn, paid ads, email, product launches, webinars, events, and seasonal moments.
Each brand required a different approach. Gainsight encouraged playful visual storytelling, while GTM Buddy focused more on clear content, competitive positioning, sales conversations, and lead generation.
Gainsight campaigns
Playful visual storytelling that made SaaS products and programs easier to notice.
At Gainsight, campaigns gave us space to explore bold concepts, photography, collage, illustration, and unexpected visual metaphors.
Product launches, integrations, webinars, events, and holiday campaigns were transformed into approachable stories through ideas such as chefs, rockets, gifts, floating interfaces, and energetic human imagery.
The result was a colorful campaign system that made complex customer success topics feel engaging and memorable.
GTM Buddy campaigns
Content-led creatives designed to support sales, leads, and competitive positioning.
GTM Buddy campaigns were more focused on communicating a clear business idea. Earlier work used the bold purple and green identity across competitor campaigns, customer proof, seasonal posts, and Buddy-led stories.
As the brand evolved, the campaigns became lighter and more editorial, using purposeful illustrations, data, imagery, and strong content hierarchy. Each creative was designed around one meaningful message that could support awareness, engagement, or a sales conversation.
The outcome
Across both brands, I adapted the visual approach to match different audiences and marketing goals. The work ranged from playful brand storytelling to focused, revenue-connected campaign design.
